For a company like UBB, measuring our good deeds against an industry standard hasn’t been possible until now. We’ve removed over 30,000 pounds of trash and have reached thousands of people and educated them on ocean issues through our online outreach. We’ve reduced the plastic packaging in our supply chain by 80% and are using only organic cotton to keep pesticides out of waterways. But, at the end of the day, no single metric existed to encapsulate all the good we do at United By Blue both in the office and on the riverbanks. Until now.
This week, United By Blue has become an official, certified B Corporation. The B Corp (B stands for Benefit) is a relatively new rating system for businesses, and is largely considered the most intensive and exhaustive measure of a business’s environment and social benefit to the world as a whole.
Here is a nice synopsis of what a B Corporation is (taken from their website):
Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps are unlike traditional businesses because they:
- Meet comprehensive and transparent social and environmental performance standards
- Meet higher legal accountability standards
- Build business constituency for good business
There are many factors that go into a B Corp certification. We’ll be subjected to regular, rigorous audits that measure everything from the type of building we work in to how we treat our employees. Out of a possible 200, I am proud to say that UBB scored 115 on our initial assessment. To me, this is both a great accomplishment and an opportunity to improve the areas where we didn’t score as high.
We have come so far in the past year. It is hard to believe we are a mere 15 months old. As we grow, our B Corp status will help our environmental and social good persist through thick, thin, and dirty.
Brian is the founder & chief trash collector. He blogs randomly about things relating to the company and mission. Reach him at email@example.com