United By Blue featured on LA Times Image: Fashion Blog
Fashion focuses on water savings for World Water Day
It’s World Water Day Thursday. What will yoube doing to preserve and conserve this precious resource? Several fashion brands will be celebrating the 19th annual event pioneered by the United Nations with challenges designed to bring awareness to crucial water issues.
United by Blue is even more hands-on. The entire staff of the Philadelphia-based T-shirt and bag company will be spending the day on the banks of the Delaware River for World Water Day, collecting trash. Over the course of two hours, they are likely to retrieve about 300 pounds of garbage — from disposable diapers to soda cans and plastic bottles, the latter of which will be shipped to a California recycling facility that will turn these so-called ocean plastics into containers for Method brand cleaning products.
In almost two years, United by Blue has collected 83,000 pounds of trash from rivers, oceans and lakes as part of its business model: For every item sold, the company guarantees it will pull one pound of trash from polluted waterways.