by Joshua Katcher
United By Blue was started by Brian Linton out of a passion to help clean up and call attention to the dire condition of the oceans and rivers as a result of human activity, apathy and lack of knowledge.
It wasn’t until more recently that Linton made an even deeper connection concerning his diet. He went vegan. “The fear of change was unjustified,” he explained during our conversation. “When I see steak or something that would have been a source of comfort, I don’t miss it. You only miss something if you want it. And I don’t want it.”
The Philadelphia-based entrepreneur is part of a growing population of young professionals who want to do so much more than punch in and out of meaningless office work. Inheriting a planet that has been scarred by generations who’ve seen it as nothing more than a stockpile of resources to be used up can be polarizing and motivating. Doing clean-ups and calling attention to issues likeshark-finning, coral reefs, and organic cotton are at the core of UBB. And while the line itself still has some leather, the importance of heading towards completely vegan fashion is becoming paramount. Leather-tanning is one of the leading causes of water pollution, not to mention the staggering effects of livestock on GHG emissions, and resource consumption.