United By Blue
Making trendy clothing, bags and jewelry, United by Blue is truly dedicated to helping our oceans. For every purchase, UBB removes one pound of trash from the oceans and waterways. You can contribute by volunteering at a clean-up or by selecting something stylish on their site, something that says, “I care too.” We love their old-timey and surfer style jewelry, reminding us to slow down and enjoy the little things.
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So it’s always heartening to learn about social entrepreneurs who care about the ocean, and are using their ingenuity to promote conservation. An article from the Philadelphia Inquirer describes one such entrepreneur: Brian Linton, founder of United by Blue. For every article of clothing sold, United by Blue removes one pound of trash from the ocean by organizing beach cleanups. While environmental groups have been organizing beach cleanups for years, it’s great that a company is getting engaged, creating the potential for a sustainable source of financing for cleaning beaches.
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By Matt Hickman
It’s that time again …
Without further ado, here are our picks for 15 unique, thoughtful and smile-inducing holiday gifts, many of which retail for under $50. Happy gifting!
By Molly Eichel of the Philadelphia Daily News
THAT PLASTIC container you see floating in the Schuylkill? It will probably float away from Philly, but it’s hardly gone forever. Along with other junk tossed into local waterways, it ends up in the ocean, where it breaks down into a soupy mush.
Remember that next you have a hankering for sushi.
Need a visual on this?
The 5 Gyres Institute, a California nonprofit, is teaming up with United by Blue, a Philadelphia apparel company that is dedicated to cleaning up waterways around the country, to show people the effects of pollution during a presentation here Monday.
Members of 5 Gyres team are in the midst of what they’re calling the Last Straw Plastic Solutions Bicycle Outreach Tour, biking from Boston to Charleston, S.C., doing presentations on the importance of keeping our waterways clear of trash. 5 Gyres teams have ventured into waterways around the world to gather images and information on trash pollution.
“It’s like confetti spread across the ocean,” said Stiv Wilson, communications and policy director for 5 Gyres, during a phone interview just as he was about to board a ferry with the rest of the bikers in Port Jefferson, N.Y. Wilson’s journey began Oct. 3 and ends Nov. 6.
Ocean current conversions, known as gyres, create whirlpools of trapped trash. 5 Gyres is researching this phenomenon and the pollution that results, as it also tries to educate the public.
“I don’t care how educated you are. We’re going to blow your mind,” he said. “You’re going to see things you’ve never seen before.”
Read the full article here.
“There are 7 billion people on the planet and the world is at a point in history where if we don’t start conserving the resources we have, our future is very grim. We use the equivalent of 1.5 Earths to provide the resources we use every year. I would love to be part of a movement that uses business to make a real and lasting positive impact on our planet.”
Get to know United By Blue’s Chief Trash Collector, Brian Linton, with Elite Daily’s Entrepreneur Profile.
“There is no green without the blue.”
We couldn’t agree more. That’s why we gravitated to United by Blue (UBB), the eco-sensitive company and ocean conservation venture founded by Brain Linton for the purpose of selling organic cotton graphic tees while uniting the world through water.
Not a newcomer to Surf but one that always promises to inspire, United by Blue is run by Brian along with his ‘Director of Cleanups’ Mike Cangi. It’s these two that are solidly side-by-side selling vintage nautical designs and cleaning up the planet, one pound of trash at a time.
That’s the core concept at UBB – for every product sold, they remove one pound of trash from the environment. And so far it has worked extraordinarily well. Retailers that choose to carry the brand also get involved in local cleanup programs. Brian sees it as a community builder and encourages their participation in the efforts. It doesn’t take much convincing.
The folks at UBB are veritable professionals at the logistics of clean up and they come to the table with a template. When they partner with their customers and assist them with their environmental clean up efforts, the results are astounding. In fact, the team’s system is so effective that they are able to help their customers recruit volunteers, spearhead PR, and align with schools and corporate partners – all the while building good will within their community and cleaning it all up. What a plan!
UBB is a for-profit company, but the business model is designed so that when they sell more products they remove more trash. It’s so simply, simple yet highly effective that Subaru recently became the official sponsor and official clean up vehicle of UBB. With 60 clean ups and 82,000 pounds of trash under their belt, their long-term goal is to have a positive impact on the planet. It looks like it is working.
An Ocean Advisory Board is part of the equation and is made up of environmental experts dedicated to preserving and protecting the world’s waters for future generations. ‘The Blue Movement,’ of which UBB is a part, is forming groups all over the world. Each is committed to changing the misconception that our waterways don’t matter.
“The very essence of The Blue Movement,” says Brian “is that each and everyone of us, no matter where we live, depend on the ocean for survival. And no matter where we live, we have the power to make a difference in an underwater eco-system thousands of miles away.”
So, says Brian, “the concept behind UBB is built around a viable way to build a brand while accomplishing the most good possible for the environment.”
“I believe in unorthodox business models and that is why we associate every business transaction with a concrete environmental action.”
That is exactly what they are doing and we couldn’t agree more.
Wear this, not that via Fashioning Change
This tote is a definite classic. Rock it to work or pack it with a picnic and book for the park.
Features a removable canvas & leather dark brown strap and inside zip pocket.
Dimensions: 21.5” wide, 7” deep, 13.5” tall.
Materials: 100% Organic Waxed Cotton Canvas, Leather, & Brass.
Care: Spot clean with damp cloth.