The design and colors used in United by Blue tees are based on vintage nautical flavors
“There is no green without the blue.”
We couldn’t agree more. That’s why we gravitated to United by Blue (UBB), the eco-sensitive company and ocean conservation venture founded by Brain Linton for the purpose of selling organic cotton graphic tees while uniting the world through water.
Not a newcomer to Surf but one that always promises to inspire, United by Blue is run by Brian along with his ‘Director of Cleanups’ Mike Cangi. It’s these two that are solidly side-by-side selling vintage nautical designs and cleaning up the planet, one pound of trash at a time.
United by Blue showing the goods at Surf Expo
That’s the core concept at UBB – for every product sold, they remove one pound of trash from the environment. And so far it has worked extraordinarily well. Retailers that choose to carry the brand also get involved in local cleanup programs. Brian sees it as a community builder and encourages their participation in the efforts. It doesn’t take much convincing.
The folks at UBB are veritable professionals at the logistics of clean up and they come to the table with a template. When they partner with their customers and assist them with their environmental clean up efforts, the results are astounding. In fact, the team’s system is so effective that they are able to help their customers recruit volunteers, spearhead PR, and align with schools and corporate partners – all the while building good will within their community and cleaning it all up. What a plan!
All the United by Blue apparel is 100% organic cotton, stone-washed, slub jersey fabric
UBB is a for-profit company, but the business model is designed so that when they sell more products they remove more trash. It’s so simply, simple yet highly effective that Subaru recently became the official sponsor and official clean up vehicle of UBB. With 60 clean ups and 82,000 pounds of trash under their belt, their long-term goal is to have a positive impact on the planet. It looks like it is working.
An Ocean Advisory Board is part of the equation and is made up of environmental experts dedicated to preserving and protecting the world’s waters for future generations. ‘The Blue Movement,’ of which UBB is a part, is forming groups all over the world. Each is committed to changing the misconception that our waterways don’t matter.
“The very essence of The Blue Movement,” says Brian “is that each and everyone of us, no matter where we live, depend on the ocean for survival. And no matter where we live, we have the power to make a difference in an underwater eco-system thousands of miles away.”
So, says Brian, “the concept behind UBB is built around a viable way to build a brand while accomplishing the most good possible for the environment.”
“I believe in unorthodox business models and that is why we associate every business transaction with a concrete environmental action.”
That is exactly what they are doing and we couldn’t agree more.