When Brian Linton founded United by Blue in 2010, he didn’t just want to make shirts, bags and accessories inspired by harbor towns. He wanted to help those coastal environments too.
So he made a pledge: For every item the company sells, they’ll remove a pound of trash from oceans and waterways.
Since the beginning, the Jersey Shore has been a prime location for the company’s clean up events.
"It makes sense since most of us grew up going to the Jersey Shore, not to mention it’s so close to our headquarters," says Leslie Weinberg, a United by Blue Clean Up Associate.
Most of their clean ups are partnerships between United by Blue, volunteers, and stores that sell United by Blue products. The events have become mini-parties, says Weinberg.